iMedia is a subject that enables students to understand everything presented to them through Media, whilst enabling them to analyse and debate reasons for its construction. Studies empowers students to become critical receivers of the Media and question what they are faced with. Students will also have a chance to create Media products according to their critical understanding. Students will have the opportunity to study and analyse a wide range of media products; ranging from TV, Radio, Magazines, Video Games, Online and Participatory Media, Advertising and Marketing, the Music Industry, Newspaper and Film. This analysis is explored through the theoretical Framework which includes: Media Language, Audience, Representation and Industry. There is no pre-request to study iMedia and students are not expected to hold any particular skillset beyond a passion for learning. The practical component of the curriculum involves research, planning and production of a convincing Media product utilising appropriate conventions and using various software and practical equipment.